July 14, 2024 3:36 pm

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July 14, 2024 3:36 pm

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Taking Advantage of Seasonal Sales Trends

As a wholesaler, it is your responsibility to distribute goods to retailers. Therefore, it is important to understand retailers’ needs. One aspect of this is identifying and utilizing seasonal sales trends. The goal of this article is to help wholesalers do just that! Throughout this piece, I will highlight the importance of proper planning based on seasonal trends to maximize sales and profits.

First, identify what is selling best and when. Some products are seasonal or holiday-based. For example, chocolate and candy are popular around Valentine’s Day. Warm drinks are more popular in the winter months, and ice cream is more likely to sell in the summertime. If you notice what does well, you can invest more in those products rather than items that are not selling as well.

By doing this, you can be better prepared to serve the retailers. In addition, you should make sure your customers’ orders are placed in advance rather than at the last minute. It will avoid delays in shipping and arrival times. In 2022, Gallup reported 60% of consumers were unable to get a product due to shortages. Accenture reports that 75% of companies felt a negative business impact due to supply chain disruption. These numbers indicate an overall frustrating truth. It is difficult for businesses to get what they need, so planning is necessary.

When shipments are delayed or sometimes don’t show up, stores are forced to keep their shelves empty. According to interviews done by CNN, the pandemic, weather, and lack of truckers have all contributed to supply chain disruptions. This highlights the importance of knowing what retailers need and acting quickly to ensure smooth operations.

Next, shelves should be freshly stocked despite the difficulties mentioned above. Retailers should not receive expired products from wholesalers. It is essential to check each product before selling it. Old food could have a different taste, smell bad, or even cause someone to feel ill if consumed.

Customers should remove old and stale merchandise. It is best to sell products with upcoming expiration dates before those with later ones. This limits waste and prevents products from going bad on your shelves. It also indicates that your money is not being wasted on unused items.

Furthermore, this also applies to seasonal sales trends. Only continue to buy products that do well at a specific time of the year. If retailers are not requesting it, purchasing and letting it stale on your shelves is not beneficial. On another note, wholesalers can advise customers on adding new products and services. If a retailer isn’t offering a product that does well, recommending it could help them. People enjoy seeing new merchandise when shopping. A fresh and updated inventory can be an excellent way to increase foot traffic, online sales, and revenue!

If new items are added, marketing and announcements will be required. Wholesalers can provide their customers with photos and descriptions of their products. This can help customers prepare a blast to inform others about their changes. If the customers have a website or social media, they should keep them updated with their current inventory.

In summary, wholesalers hold a great responsibility when it comes to retailers, which indicates[1]  the importance of staying informed. Part of this requires knowing seasonal sales trends, planning for supply chain disruptions, and advising customers. First, seasonal sales trends are significant as they tell what products do well and when. These trends are essential for maximizing profit and making customers happy. Second, planning can save you and your retailers from hardship. Delays are happening nationwide, which means being prepared for the worst. Be sure to order or ship products quickly! Finally, advising your customers on what to sell can benefit you and them. Their business will be refreshed, and you will give them access to those products!

Sources Used:

  1. 100+ Supply Chain Crisis Statistics: The Issues and Impact of Supply Chain Shortages in 2022 – ToolsGroup
  2. Grocery stores are struggling to stock their empty shelves | CNN
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