by John Peters As a small business owner, you know that managing a business is filled with obstacles. You’re often wearing multiple hats—marketer, accountant, strategist—all while keeping daily operations steady....
Brand loyalty is disappearing or maybe it has already slipped away. Not too long ago, many people would make purchases without even considering another option purely based on prior experiences...
The mere thought of entering the world of automated, technology-driven business systems is enough to make many business owners apprehensive, weary and skeptical. The phrase if it ain’t broke, don’t...
Robert Donnelly While the times have changed – the fundamentals of marketing haven’t. Marketing is about change, maintaining the competitive advantage. Let’s review the basic steps in successful marketing for...
Brands exist in the mind! This statement confuses many because they have been conditioned to think of a brand as a physical thing that they buy. Very few consider how...
Exceptional customer service is a core element of any successful business. Those not familiar with Customer Relationship Management (CRM) systems would be wise to explore the benefits offered through this...
If you’re a small business owner, you’ve likely heard the advice to “know your audience.” It’s something we marketers say out loud to anyone who will listen. But what does...
You are a retailer and ready to spread the word about everything from your products and sales to being part of the community and top-notch customer service. You’ve got great...
The ribbon has been cut and you’ve just welcomed the neighborhood into your new, small business. Customers are thoroughly perusing the aisles. They don’t want to overlook any welcome addition...
As a wholesaler, it is your responsibility to distribute goods to retailers. Therefore, it is important to understand retailers’ needs. One aspect of this is identifying and utilizing seasonal sales...
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