June 27, 2026 5:02 pm
As Gen Z (1997-2012) continues to set the standards for current marketplace and cultural trends, you should try to follow what direction they’re going with their brand choices. They tend...
Businesses ranging from nail salons and gyms to car washes and bookstores may be missing out on higher profits by not offering subscription services. A subscription service refers to a...
When choosing the right music to play in your store, it’s important to think about more than just your own personal taste. Play what you like, of course, but the...
Over the past few decades, podcast streaming has become one of the most dominant media formats. People listen to podcasts at the gym, in the car, at work, while playing...
Consumers can choose from a seemingly endless number of online and brick-and-mortar businesses when looking to buy everything from household goods and clothing to floral arrangements and furniture. The huge...
The appearance of products in marketing campaigns, ranging from online promotions and in-store displays to television commercials, can result in love at first sight or instant apathy. Independent retailers who...
Fuel prices are climbing again, and while consumers feel it at the pump, operators feel it everywhere. Margins tighten. Cash flow gets squeezed. And every fraction of a cent starts...
It’s that time of year when giant heart goodies, mushy greeting cards and Super-sized football merchandise should be on your store shelves. The Super Bowl and Valentine’s Day fall within...
A new business with a strong online and social media presence has everything going for it but struggles to stay afloat. The owner of an existing business with a similar...
Diversifying merchandise to appeal to several generations can be a great way for retailers to expand market reach and increase revenue. In addition to broadcasting that their stores have something...
