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How to Choose a Location for your Gas Station

Whether buying an existing fuel station or building a new one, choosing the right location can
help determine your success rate. There are different factors that can make your gas station
successful, including location, price, and services. Choosing the ideal site for your business may
be overwhelming initially, but don’t worry; finding the best spot won’t be as hard if you follow
our article.

Why Location is Important
Location is vital for various reasons, including consumer accessibility and convenience. And can
mean the difference between a successful investment and a failed business venture. The value
of convenience stores and gas stations, like many other real estate properties, is determined by
the location of your station. Value is critical to help you determine whether this is the right site
for you. If it is desirable, it will attract many more customers and be easier to sell in the future,
resulting in a higher return on investment.

Checklist for Choosing a Location
The first step should be the accessibility of the location. Is your spot easily accessible to
customers? You want a location that stands out when people drive by and has accessibility. This
means your site should be on the road or directly connected to main roads, such as a highway
or intersection, and not somewhere hidden.

However, if you find construction near your site, it can make it difficult for consumers to fill up
their tanks at your site. The local government may block off the nearby roads if a large
construction project occurs near your establishment. This would be detrimental to a gas station
that relies on people driving by for business. Additionally, construction projects may affect your
permits and permission to use a specific area. Thus when choosing a site, you will want to find
out if there is existing construction nearby or if future projects are happening near where your
business would be. It is also best to research what areas have the most foot traffic and what
other stores are nearby.

If you have competition nearby, you should think about relocating or figuring out how to get
ahead of them. Large chain stores may be more challenging to compete with because many
customers recognize them. However, providing more services than your rivals can increase foot
traffic in the long run.

For example, if other gas stations do not offer car washes, deals, or loyalty programs, be the
first to do so. Customers will want to visit your business because it provides the best value for
their money. When advertising your discounts and loyalty programs, ensure you have big signs
near the highway or road or in the convenience store so that customers are more likely to
spend money at your business than anyone else’s. Customers like the idea of saving money, and
if you advertise that you have discounts, loyalty programs, and lower prices, your business will
become more popular.

Now, you know what to look for in a location and how to set yourself up. You may need to
familiarize yourself with the state and federal laws. Your state may have specific areas and
environmental regulations regarding gas stations. The Federal Energy Regulatory Commission
(FERC) is the primary regulator of oil and gas companies, but other organizations oversee
specific aspects of the industry. Research the laws and regulations to learn more about your
state’s and federal laws because some are different for each state, such as the colder and
hotter weathered states.
All of these factors are helpful to think about when choosing the best site for gas stations.
Now you have everything you need to choose the best gas station location and run a successful
fuel business. Good luck!

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