Why AI Works Best Alongside Independent Retailers
There are many schools of thought on whether artificial intelligence hurts or harms businesses. Some business owners see AI as a way to streamline operations and increase profits, in some cases by cutting staff. For independent retailers, however, that needn’t be the case. In most instances, local business owners thrive best when they use AI […]
Marketing to Gen Z
As Gen Z (1997-2012) continues to set the standards for current marketplace and cultural trends, you should try to follow what direction they’re going with their brand choices. They tend to opt for more online-based content, of course, but they also gravitate toward businesses that offer some community. They like to belong to a certain […]
