Physical Security Can Keep Your Business Safe
Combining human and technology-based security can go a long way in positioning a brick-and-mortar, small business to counter loss prevention. Tools such as security cameras, the watchful eyes of staff and stringent checkout procedures are excellent deterrents to shoplifters, scammers and other thieves While this toolbox mainly applies to the sales floor, human and technological […]
Customer Relationship Management (CRM) Spotlight Marketing Campaigns and Inventory Management
The mere thought of entering the world of automated, technology-driven business systems is enough to make many business owners apprehensive, weary and skeptical. The phrase if it ain’t broke, don’t fix it, comes to mind. After all, if your manual or traditional computer spreadsheet operating methods do the job, then why tinker with your system, […]
Small Businesses Forego Cybersecurity At Their Own Peril
From using malware to disrupt the operations of small businesses and major corporations at a hefty price to siphoning money and holding companies for virtual ransom, cybertheft is an increasingly high-tech, multi-billion-dollar industry. Simply defined, cybercrime is criminal activity that either targets or uses a computer, a computer network or a networked device. Cybercriminals, or […]
Going Green to Make Green
Going green has many and very profitable financial benefits for businesses. Environmentally conscious establishments can save on utility costs by installing energy-efficient HVAC systems, touchless sinks, solar panels and a host of other energy-saving practices. While many will worry about their return on investment, over time business owners may see the win-win of both substantial […]
Revisiting marketing in turbulent times
Robert Donnelly While the times have changed – the fundamentals of marketing haven’t. Marketing is about change, maintaining the competitive advantage. Let’s review the basic steps in successful marketing for any company: If you do all these things, customers will continue to select your brand over competitive offerings, you will be able to command a […]
Employee Work-Life Balance Can Significantly Impact Your Business – For Better or Worse
Peruse job descriptions and you will find many companies stressing their commitment to work-life balance, the inclination to giving employees the time to achieve success in their professional and personal lives. Managing time at and away from the office can be a very difficult juggling act. There are many benefits for businesses that acknowledge […]
National Retail Solutions (NRS) Launches “Marty’s Minutes, C-Store Basics 101” Video Series
National Retail Solutions (NRS), a leading provider of point-of-sale (POS) systems and merchant services for independent retailers, is excited to announce the launch of “Marty’s Minutes, C-Store Basics 101,” a new educational video series for convenience store owners and managers. In collaboration with industry veteran Marty Glick, Executive Vice President of Divisional Sales at National […]
Running a Craft Brewery – Ingredients for Success
Operating a craft brewery is a creative and rewarding experience, a business that brings proprietors profit for something that they previous have been doing for the pure love of the craft. Opening a destination for fellow lager, ale and IPA aficionados allows the owner to experience the fulfilling satisfaction of watching others raise a pint […]
Brands Exist in the Mind
Brands exist in the mind! This statement confuses many because they have been conditioned to think of a brand as a physical thing that they buy. Very few consider how that product that they favor and buy got to be that product that they like more than other similar products? Brand building traces back to […]
Using Customer Relationship Management (CRM) to Better Your Business
Exceptional customer service is a core element of any successful business. Those not familiar with Customer Relationship Management (CRM) systems would be wise to explore the benefits offered through this modern technology. A CRM system enables a business to go above and beyond traditional customer service models, keeping consumers happy, streamlining processes, reducing redundancies […]
