No business is too small to go big on social media and other sales and marketing platforms. Small business owners who use marketing tools like Instagram, Snapchat, X and Facebook can reap new customers and significantly increase profit.
While such proven platforms engender short, catchy posts accompanied by photos and videos, proprietors should absolutely explore the power of YouTube, the ultimate, potent video-sharing site.
YouTube provides small businesses a tremendous opportunity to build their brand and promote their products and services to billions of people around the world. The possibilities are endless. YouTube content creators can produce both short and long videos as flashy or as matter-of-fact as they please.
Business owners can create content that explains and demonstrates in fine detail the features and capabilities of their products and services. By doing so you can show existing and potential new customers how your offerings can make their lives easier and increase their own business’ productivity.
Those who find your videos helpful can subscribe to your YouTube channel. Business owners can send followers notifications when you have new content, or to announce special promotions. In addition, you can host livestreams that provide interactive experiences for consumers in real-time.
Videos also allow small business owners the opportunity to create instructional videos for relevant items. Viewers can pause and scan back to absorb every step. Remember to include links to your websites, hashtags and other business necessities on your YouTube channels.
YouTube offers benefits to every business. A search for ‘product demonstration’ resulted in videos on coffee machines, industrial coating tools, leather journals and food portion control containers.
Increasing the likelihood of drawing traffic to your platform is key to revenue generation. You may want to invest in Search Engine Optimization companies or learn on your own. SEO works by using your video titles, descriptions, tags and thumbnails to rank higher in search results.
Testimonials from those who swear by your products and services are another great way to boost sales. A social media influencer, celebrity, athlete or actor who touts your product can mean hitting the jackpot. The high-profile individual’s endorsement will resonate with their fans, increasing revenue through digital word of mouth.
The reach of YouTube is astronomical. As of February 2025, there were an astonishing 253 million users in the United States alone – America leads the world in YouTube viewers. The number reaches into the billions worldwide.
Recent data also reveals that YouTube searches are second only to Google searches. YouTube videos can also appear in Google search results when using the correct keywords – another value of SEO knowledge. In contemporary surveys, 83 percent of small and medium-sized businesses reported that YouTube helps them attract new patrons.
Fred Rogers, aka Mr. Rogers, once stated that ‘Television is a window to the world.’ While we are now talking about computer and mobile device screens rather than ‘the small screen,’ his quote holds true today. YouTube can be a tremendous boon for small business. Be sure to take advantage of its myriad, profitable possibilities.
