A new business with a strong online and social media presence has everything going for it but struggles to stay afloat. The owner of an existing business with a similar digital footprint and strong customer base is doing great yet is unknowingly falling far short of maximum profitability.
In these scenarios, the common, negative denominator is neglecting to invest in Search Engine Optimization. SEO is a key tool for businesses that consists of improving a website’s visibility by placing it high on the list of Google and other browser-based search results. For instance, if a consumer makes a web query for quality Italian restaurants, eateries with established SEO strategies will be among the first results.
A dynamic SEO draws people to your business naturally. It is especially important to draw potential customers who are unaware that your company exists. By using SEO to increase foot traffic and word-of-mouth, a business owner can substantially increase profits.
The benefits of SEO are plentiful and key to boosting revenue generation. People click first on sites at the top of a results page. The first businesses to appear in search results are considered very popular and reputable establishments.
In addition, SEO has evolved to include social media. Business owners whose companies have YouTube, Instagram, TikTok and other digital platforms know the immense power and influence of social media. Plus, if a social media influencer takes notice and lauds your business, it could mean a massive windfall.
Many proprietors hedge on utilizing SEO due to the cost of hiring consultants and other professionals to create SEO strategies.
However, you can build an SEO strategy even if you lack technical experience. The investment becomes your time rather than money.
It could take a while to learn the nuts and bolts of implementing SEO, and there are still good reasons to employ outside help. But it doesn’t have to be a soup-to-nuts operation. Merchants could also engage employees for assistance.
SEO is an area where Artificial Intelligence can come in handy. SEO is an area where Artificial Intelligence can come in handy. Machine learning can serve as an instruction manual or jump-start a wave of creativity and bevy of marketing ideas. This is an area where AI could be valuable and complementary to your efforts.
Machine learning can serve as an instruction manual or jump-start a wave of creativity and bevy of marketing ideas. This is an area where AI could be valuable and complementary to your efforts.
As always, be sure to verify that the information garnered through machine learning is accurate. Blindly throwing inaccurate AI data and marketing strategies into cyberspace can be embarrassing at best and greatly harm your credibility and business acumen.
Choosing to forego creating a SEO plan does not mean your company is a lost cause, but it will put you at a noticeable disadvantage. For instance, without an SEO plan, your company might land on page three of a browser search rather than page one. Chances are good that would-be patrons will literally and figuratively never arrive at your business.
By devoting time and effort to shaping a solid SEO approach, business owners can catch the public eye, build their brand and position themselves for sustainable success.
