by John Peters

As a small business owner, you know that managing a business is filled with obstacles. You’re often wearing multiple hats—marketer, accountant, strategist—all while keeping daily operations steady. With so much to handle, how do you keep growing, making an impact, and standing out? After years of partnering with small business owners as an entrepreneur and coach, I’ve gathered 12 key principles to help you reach that next level.

1. Help Others

Always be willing to lend a hand—whether it’s offering advice or supporting someone new. Business isn’t just about transactions; it’s about relationships. Helping others builds a network that may support you in return when needed.

2. Want to Explore a Startup? Work for Free.

If you want to explore a new industry or startup idea, offering your skills for free could open doors. While it may seem unconventional, providing value before asking for anything builds trust and shows initiative. The experience can be invaluable for your next venture. Why not gain insight into an industry before launching your own business?

3. Under-promise, Overdeliver, and Out-Behave

Reputation is crucial in business. Always aim to exceed expectations—whether in your results or your professionalism. It’s one thing to deliver great work, but going further by setting a high standard of behavior sets you apart from the competition.

4. Work on Networking and Improving Your Online Reputation

Building a solid online presence is crucial today. Actively engage on platforms like LinkedIn, comment, share useful content, and connect within your industry. The more active you are online, the more credible you become to potential clients and partners.

5. Accept That Cup of Coffee

It may sound trivial, but small gestures can make a big difference. If someone offers you coffee or a drink, accept it. It’s a chance to build rapport and shows you’re approachable. Often, the best business relationships begin with simple gestures like this.

6. Have a “Can-Do” Attitude

A positive approach makes a difference in business. It’s not about ignoring challenges but rather approaching them with the belief that solutions exist. Your attitude sets a standard for your team and clients, attracting people who value optimism and determination.

7. Be Indispensable

Aim to be the person your team relies on. Whether you’re an employee or a business owner, being indispensable means consistently going above and beyond. Solve issues before they arise, offer value proactively, and always be the person others seek out for support or advice.

8. Be Worldly

To succeed in business, broaden your perspective. Travel, read about different cultures, and, if possible, learn a new language. This isn’t only about impressing others; it’s about enriching your mind. The more you understand the world, the better you’ll connect with diverse clients and markets.

9. Get Out of Your Comfort Zone

Growth happens when you move beyond what’s familiar. Push yourself to try new experiences, whether it’s speaking at an event, exploring new markets, or picking up a new skill. Stepping out of your comfort zone accelerates growth both as a business owner and as an individual.

10. Know Your Audience in Advance

Before entering any meeting, presentation, or networking event, ensure you’ve done your research. Knowing who you’re engaging with—whether a potential client or industry peer—lets you tailor your message to make a lasting impression. It’s not just about pitching your service; it’s about resonating with your audience.

11. Introduce Others When Someone New Joins the Conversation

This simple gesture is often underestimated but incredibly impactful. When a new person joins your discussion, take the lead to introduce them. It shows you’re thoughtful and confident, creating an open, collaborative environment. Plus, it positions you as a connector—someone who brings people together.

12. Walk Into a Room Like You Own It

First impressions count. Whether you’re meeting a potential client or networking, confidence is essential. When you walk into a room, do so with intention. Give a firm handshake, establish eye contact, and introduce yourself clearly. These small gestures significantly influence how others see you, setting up stronger business connections.

These principles have guided me in building and growing businesses, and they can work for you too. Remember, business success isn’t just about hard skills like marketing or sales; it’s about how you present yourself, build relationships, and deliver value. Want to learn more about these strategies? Follow me on LinkedIn (@johntpeters) for more insights, or pick up my book, Marketing on Main Street, available now on Amazon.