Common Mistakes New E-Commerce Businesses Make
As you transition to e-commerce, you may make mistakes, especially if you have historically relied on brick-and-mortar stores. You might struggle to set up a new social media account or provide the same quality service online as you would in person. Thankfully, there are about as many ways to avoid these pitfalls as there are […]
Independent Retailers Can Use AI Without Losing Their Personal Touch
A major reason why independent retailers are wary of using artificial intelligence is the fear that they will lose their personal touch. Afterall, main street businesses generate revenue through personal interactions, building long-term customer relationships and delivering world-class customer service. It is true that AI cannot reproduce human connectivity and neighborhood investment. However, there are […]
Mastering Omnichannel Retail
When we incorporate modern conveniences like online shopping and curbside pick-ups into traditional retail, we want to remember that digital tools and services are not here to replace the in-store experience. Technological advancements in retail should only make in-store shopping easier, more flexible, and give customers a choice of which channels they might want to […]
Why Community Events Are Becoming a Retail Growth Strategy
One of the biggest advantages that an independent retailer holds over large corporations and chain stores is the ability to grow their business through their connection to the community. People enjoy shopping locally for many reasons. They include developing personal relationships with store owners and staff, individualized attention, top-notch customer service, the convenience of avoiding […]
How to Start A Social Media Page for Your Company
In today’s expanding digital market, it’s increasingly important for retailers to have a solid presence on social media. Over 90% of current retailers use platforms such as Facebook and Instagram to engage with customers and drive sales, and it has become one of the most fundamental requirements for businesses. Maintaining at least one active social […]
Why Independent Retailers Are Launching Their Own Products
Building a brand is paramount to many independent retailers’ success, especially when they compete with household name products or operate in niche industries. An ideal way to attract customers near and far is to launch your own product line, a scenario that lends itself best to those who sell clothes, specialty foods, health and beauty […]
Why Modern Fuel Payment Technology Needs a Modern POS System
For convenience store owners, the fuel forecourt is often the first interaction customers have with the business. While fuel drives traffic, it’s also one of the lowest-margin parts of the operation. That means every gallon, every transaction, and every customer experience matters. As operating costs continue to rise and customer expectations evolve, modernizing your forecourt […]
What Products Are Gen Z Interested In?
Gen Z adults are making up a considerable part of the retail customer market, both in-store and online. They represent one of the most diverse groups of shoppers, racially and economically, and they tend to spend heavily on products that cater to diverse lifestyles, identities, and values. The diversity of this group makes it difficult […]
Why AI Works Best Alongside Independent Retailers
There are many schools of thought on whether artificial intelligence hurts or harms businesses. Some business owners see AI as a way to streamline operations and increase profits, in some cases by cutting staff. For independent retailers, however, that needn’t be the case. In most instances, local business owners thrive best when they use AI […]
Marketing to Gen Z
As Gen Z (1997-2012) continues to set the standards for current marketplace and cultural trends, you should try to follow what direction they’re going with their brand choices. They tend to opt for more online-based content, of course, but they also gravitate toward businesses that offer some community. They like to belong to a certain […]
