May 12, 2025 5:56 pm

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May 12, 2025 5:56 pm

How The Gig Economy Can Benefit Small Businesses

There are many instances in the life cycle of a small business when using gig economy workers rather than hiring in-house can be a winning, profit-conscious choice. The gig economy is defined by a vast pool of temporary, flexible and freelance workers whom a business contracts for a given period of time. Gig economy workers […]

Video Marketing – How YouTube Can Help Small Businesses Thrive

No business is too small to go big on social media and other sales and marketing platforms. Small business owners who use marketing tools like Instagram, Snapchat, X and Facebook can reap new customers and significantly increase profit. While such proven platforms engender short, catchy posts accompanied by photos and videos, proprietors should absolutely explore […]

The Importance of Making Your Store Accessible to All Customers

Everyone deserves to enter and shop at your business, so business owners need to consider making every effort to accommodate all shoppers, including those with mobility, vision and hearing challenges, and any other disability. For starters, compliance with the Americans With Disabilities Act (ADA) is mandatory. The federal law passed in 1990 prohibits discrimination against […]

Why Crisis Management Planning Is Essential for Weathering Storms

How does a small business owner go about rebuilding after their store suffers severe damages from a natural disaster? How do you handle an unexpected financial, reputational or cybersecurity emergency? No small business owner wants to think about any of these nightmare scenarios. Yet, they must consider these situations and others before, or if they […]

Video Marketing – How YouTube Can Help Small Businesses Thrive

No business is too small to go big on social media and other sales and marketing platforms. Small business owners who use marketing tools like Instagram, Snapchat, X and Facebook can reap new customers and significantly increase profit. While such proven platforms engender short, catchy posts accompanied by photos and videos, proprietors should absolutely explore […]

Slow Retail Sales to Start 2025

January and February are notoriously slower months for retail sales as consumers tend to begin the New Year with a fresh mindset and the goal of paying off Holiday shopping. This January is no exception, but sales seem to be off to an even slower start than normal. January retail sales declined by .09% which […]

Investing in Green Infrastructure Can Increase the Bottom Line

At first glance, converting your business’ groundwork to a green infrastructure can seem daunting, and leave some business owners questioning whether sustainability can ironically lead to unsustainable financial loss.  Yet incorporating elements of green building into the inner workings of a business will very likely be substantially cost-effective. Replacing or updating an HVAC system to […]