The Best Social Media Content Ideas for Local Retailers
Social media is a vital tool for independent retailers to keep connected to their customer base and attract new patrons. Using social media, whether it be Instagram, TikTok, YouTube, Facebook or various other platforms, is essential for reaching younger audiences and growing your brand. Social media can and should be mined for much more than […]
The Rise of Audiobooks
With audiobooks growing in popularity in recent years, they are quickly becoming one of the main platforms for book consumption. Print books still generate the majority of total book sales, so audiobooks are not here to drive away your local bookstore, but the new, steadily growing format has expanded the market for storytelling and offers […]
What to Expect When Growing From One Location to Multiple
For many small business owners, growing to multiple stores marks a successful business. Expanding to more than one location is exciting because it broadens your customer reach and can be very profitable. But this type of expansion comes with a few stipulations that you would be wise to consider before you make this big decision. […]
NRS Cares, Jerusalem Lodge No. 26, and LUSOB Serve Free Meals at The Apostles’ House in Newark
National Retail Solutions (NRS), through its NRS Cares community initiative, joined Jerusalem Lodge No. 26 F. & A.M. of Plainfield and the LUSOB (Let Us Share Our Blessings) Outreach Program to serve free meals at The Apostles’ House in Newark on Wednesday, Oct. 21. Volunteers from the three organizations served shelter residents and community members. […]
Start Preparing Now for Small Business Saturday
Small Business Saturday is November 28, and it’s not too early for independent retailers to start planning for the tremendously significant event and opportunity to increase profits now and in the future. Founded in 2010, the event takes place the Saturday after Thanksgiving and serves as a major rallying cry for consumers to support local, […]
The Evolution of Shopping Malls Since the Pandemic
It seems like not too long ago when the mall would be packed on a Saturday afternoon—parents with their kids, groups of friends, a couple out on a date, shopping and browsing through store after store. But today, the shopping mall is not quite what it used to be. Many parts of the traditional mall […]
Different Training Methods Can Change Business Dynamics
Every retailer trains their staff differently because each has its own products to sell, brand image to maintain, and business standards to uphold. Choose strategies that fit your store but be willing to adapt your management tactics when needed. With that in mind, here are some universal tips that can help you build healthy relationships […]
Metrics Every Independent Retailer Should Track Weekly
The use of artificial intelligence and other modern technology has enabled independent retailers to rapidly track sales data and expand information sets. At times, however, measuring numerous metrics can be overwhelming and ineffective. The key for independent retailers is measuring the right benchmarks so that they can recognize trends early, make well-informed decisions and respond […]
Common Mistakes New E-Commerce Businesses Make
As you transition to e-commerce, you may make mistakes, especially if you have historically relied on brick-and-mortar stores. You might struggle to set up a new social media account or provide the same quality service online as you would in person. Thankfully, there are about as many ways to avoid these pitfalls as there are […]
Independent Retailers Can Use AI Without Losing Their Personal Touch
A major reason why independent retailers are wary of using artificial intelligence is the fear that they will lose their personal touch. Afterall, main street businesses generate revenue through personal interactions, building long-term customer relationships and delivering world-class customer service. It is true that AI cannot reproduce human connectivity and neighborhood investment. However, there are […]
