Start Preparing Now for Small Business Saturday
Small Business Saturday is November 28, and it’s not too early for independent retailers to start planning for the tremendously significant event and opportunity to increase profits now and in the future. Founded in 2010, the event takes place the Saturday after Thanksgiving and serves as a major rallying cry for consumers to support local, […]
The Evolution of Shopping Malls Since the Pandemic
It seems like not too long ago when the mall would be packed on a Saturday afternoon—parents with their kids, groups of friends, a couple out on a date, shopping and browsing through store after store. But today, the shopping mall is not quite what it used to be. Many parts of the traditional mall […]
Different Training Methods Can Change Business Dynamics
Every retailer trains their staff differently because each has its own products to sell, brand image to maintain, and business standards to uphold. Choose strategies that fit your store but be willing to adapt your management tactics when needed. With that in mind, here are some universal tips that can help you build healthy relationships […]
Metrics Every Independent Retailer Should Track Weekly
The use of artificial intelligence and other modern technology has enabled independent retailers to rapidly track sales data and expand information sets. At times, however, measuring numerous metrics can be overwhelming and ineffective. The key for independent retailers is measuring the right benchmarks so that they can recognize trends early, make well-informed decisions and respond […]
Common Mistakes New E-Commerce Businesses Make
As you transition to e-commerce, you may make mistakes, especially if you have historically relied on brick-and-mortar stores. You might struggle to set up a new social media account or provide the same quality service online as you would in person. Thankfully, there are about as many ways to avoid these pitfalls as there are […]
Independent Retailers Can Use AI Without Losing Their Personal Touch
A major reason why independent retailers are wary of using artificial intelligence is the fear that they will lose their personal touch. Afterall, main street businesses generate revenue through personal interactions, building long-term customer relationships and delivering world-class customer service. It is true that AI cannot reproduce human connectivity and neighborhood investment. However, there are […]
Mastering Omnichannel Retail
When we incorporate modern conveniences like online shopping and curbside pick-ups into traditional retail, we want to remember that digital tools and services are not here to replace the in-store experience. Technological advancements in retail should only make in-store shopping easier, more flexible, and give customers a choice of which channels they might want to […]
Why Community Events Are Becoming a Retail Growth Strategy
One of the biggest advantages that an independent retailer holds over large corporations and chain stores is the ability to grow their business through their connection to the community. People enjoy shopping locally for many reasons. They include developing personal relationships with store owners and staff, individualized attention, top-notch customer service, the convenience of avoiding […]
How to Start A Social Media Page for Your Company
In today’s expanding digital market, it’s increasingly important for retailers to have a solid presence on social media. Over 90% of current retailers use platforms such as Facebook and Instagram to engage with customers and drive sales, and it has become one of the most fundamental requirements for businesses. Maintaining at least one active social […]
Why Independent Retailers Are Launching Their Own Products
Building a brand is paramount to many independent retailers’ success, especially when they compete with household name products or operate in niche industries. An ideal way to attract customers near and far is to launch your own product line, a scenario that lends itself best to those who sell clothes, specialty foods, health and beauty […]
