The Benefits of a Google Listing for Your Business
For a tremendous number of people who want to glean quick information about businesses, all roads lead to Google listings. Google is a tremendously powerful tool for attracting shoppers to your establishment. People use Google to search for everything from retail stores, restaurants and specialty shops to plumbers, dance instructors, hotels and much more. The […]
Crisis Management Plans in Action
Now that we’ve presented a broad overview of the importance of crisis management plans for small businesses, it is time to address plans in detail for real-life possibilities. We will look at two crisis situations: natural disasters and supply chain difficulties. Small businesses tend to be affected by natural disasters disproportionally to mid-sized businesses and […]
How to Build a YouTube Channel for Your Small Business
Leveraging YouTube to its highest potential is essential for small businesses looking to expand their outreach efforts. The powerful video-sharing platform brings vibrancy to your products and services with great potential of reaching an untapped market. It is imperative to know what you want to achieve and how to optimize your content creation to spur […]
Modern Gas Stations: Driving Traffic with Loyalty Programs, E-commerce, and More
The gas station industry is rapidly evolving, driven by changes in consumer behavior, technological advancements, and increasing competition from convenience stores and big-box retailers. To stay relevant and competitive, gas stations must adopt modern features that not only attract new customers but also retain existing ones. Below are some key strategies that gas stations should […]
Benefits to Offering Health Benefits To Employees
As a small or mid-sized business owner, the thought of offering health benefits to your full-time or part-time staff may be a non-starter. After all, small business owners make huge financial investments just to get the operation up and running. Alarming statistics from multiple sources find that these proprietors face very tough odds for success. […]
Why Crisis Management Planning Is Essential for Weathering Storms
How does a small business owner go about rebuilding after their store suffers severe damages from a natural disaster? How do you handle an unexpected financial, reputational or cybersecurity emergency? No small business owner wants to think about any of these nightmare scenarios. Yet, they must consider these situations and others before, or if they […]
How The Gig Economy Can Benefit Small Businesses
There are many instances in the life cycle of a small business when using gig economy workers rather than hiring in-house can be a winning, profit-conscious choice. The gig economy is defined by a vast pool of temporary, flexible and freelance workers whom a business contracts for a given period of time. Gig economy workers […]
Video Marketing – How YouTube Can Help Small Businesses Thrive
No business is too small to go big on social media and other sales and marketing platforms. Small business owners who use marketing tools like Instagram, Snapchat, X and Facebook can reap new customers and significantly increase profit. While such proven platforms engender short, catchy posts accompanied by photos and videos, proprietors should absolutely explore […]
The Importance of Making Your Store Accessible to All Customers
Everyone deserves to enter and shop at your business, so business owners need to consider making every effort to accommodate all shoppers, including those with mobility, vision and hearing challenges, and any other disability. For starters, compliance with the Americans With Disabilities Act (ADA) is mandatory. The federal law passed in 1990 prohibits discrimination against […]
Future of Fuel: EV, Hydrogen, and Alternative Fuels – How Independent Stations Can Prepare for Evolving Energy Demand
The fuel industry is undergoing a major transformation, driven by new energy sources like electric vehicles (EVs), hydrogen fuel cells, and alternative fuels such as renewable diesel and compressed natural gas (CNG). While large oil companies have started investing in these changes, independent gas station owners must also prepare for the evolving energy landscape to […]
