Accepting eWIC is a great choice for businesses looking to serve their community, grow their customer base and increase revenue. eWIC is a program consisting of government-issued, electronic benefit cards focused on serving women, infants and children. It is the modern-day, digital equivalent of food stamps for underprivileged and underserved women.
The cards are used to purchase eWIC eligible, healthy and nutritious food staples like milk, bread, meat, cereal and baby food. The program also gives women important and valuable resources for living healthy, including assistance in preparing weekly and monthly grocery lists. In 2023, according to the US Department of Agriculture, there were more than 6.5 million eWIC participants.
About eWIC
The primary demographic of eWIC users is pregnant women, and postpartum women who have children under the age of 5, including babies. eWIC provides this segment of the population with important health, nutritional and educational resources. eWIC users can shop more privately than past programs such as food stamps. eWIC customers simply present their card, which looks exactly like a debit or credit card, at checkout.
A great aspect of eWIC is that users aren’t left on their own to figure out the best ways to take advantage of the program’s benefits. New York City, for instance, has an eWIC Foods Guide and mobile app.Local and State agencies also provide lists of eWIC-eligible items and stores that accept eWIC cards. Additional benefits for eWIC users include nutritional education and counseling at eWIC clinics, and screening and referrals to other health, welfare and social service organizations.
In 2023, according to the US Department of Agriculture, there were more than 6.5 million eWIC participants.
How Accepting eWIC Can Benefit Your Business
Some business owners are weary of accepting eWIC. They feel it will increase monthly swipe fees and therefore cause a financial loss. However, that is not necessarily the case. Doing the right thing by supporting in-need segments of the community will open your store to new and loyal consumers and generate positive reviews and word of mouth.
Consider advertising and marketing the fact that you accept eWIC. Spread the word at community events and fairs, especially those that advertise social services and resources for underserved communities.
In addition, those eligible for eWIC may purchase additional, non-eWIC items during their shopping trips. You’ll also benefit from non-eWIC eligible customers who prefer to shop at stores that help their neighbors.
If you are considering implementing eWIC at your store, it is important to consider your POS (Point of Sale) system provider. Certain POS companies offer free, eWIC processing equipment, a flat monthly transaction fee and unlimited transactions.
The procedures for signing up a store for eWIC participation differ by State. Additionally, your town, county and social service agencies may be able to help in obtaining eWIC certification.
By accepting eWIC, business owners will feel a sense of pride while generating more revenue. eWIC is a very valuable and important program, and there’s every reason to start exploring it today.