Going Green to Make Green
Going green has many and very profitable financial benefits for businesses. Environmentally conscious establishments can save on utility costs by installing energy-efficient HVAC systems, touchless sinks, solar panels and a host of other energy-saving practices. While many will worry about their return on investment, over time business owners may see the win-win of both substantial […]
Revisiting marketing in turbulent times
Robert Donnelly While the times have changed – the fundamentals of marketing haven’t. Marketing is about change, maintaining the competitive advantage. Let’s review the basic steps in successful marketing for any company: If you do all these things, customers will continue to select your brand over competitive offerings, you will be able to command a […]
